Industry of the Ordinary invite the public to interact with an object.

In Sergio Leone’s 1966 film The Good, the Bad and the Ugly, Tuco Ramirez, played by Eli Wallach, is discovered in his bath by an assassin. His naked body, covered in a rich lather, is at the mercy of a fully clothed cowboy, as he listens to a monologue from the man who intends to kill him. Suddenly, a shot is fired from under the bath water and Tuco rises to address the stricken man, “When you have to shoot, shoot, don’t talk.” The scene is striking, not only for its humor and incongruity, but also for the depiction of Tuco’s nakedness - his vulnerability a counterpoint to the extreme violence that he is threatened with and subsequently employs.